MGT 300 CHAPTER 6 : VALUING ORGANIZATIONAL INFORMATION

LEARNING OUTCOMES :

  1. Describe the broad levels, formats, and granularities of information.
  2. Differentiate between transactional and analytical information.
  3. List, describe of each the five characteristics of high quality information
  4. Impact of low quality information on an organization and the benefits.
  • ORGANIZATIONAL INFORMATION
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LEVELS, FORMATS, AND GRANULARITIES OF ORGANIZATIONAL INFORMATION.



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TRANSACTIONAL INFORMATION VERSES ANALYTICAL INFORMATION
  • THE VALUE OF QUALITY INFORMATION
-CHARACTERISTIC OF HIGH QUALITY INFORMATION
  1. ACCURACY : Measurements is their quality og being true or correct, event in small details.
  2. COMPLETENESS : The information must have being complete. For example is the address complete including street, city and state.
  3. CONSISTENCY : is aggregate or summary information in agreement with detailed information.
  4. UNIQUENESS : is each information must have their own uniqueness to ensure the customer easy to remember this information.
  5. TIMELINES : The information that is current at the time of publication, consider publication, creation and revision dates.


  • EXAMPLES OF LOW QUALITY INFORMATION
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  • UNDERSTANDING THE COSTS OF POOR INFORMATION 
            - The four primary sources of low quality information include :
  1. Online customers intentionally enter inaccurate information to protect their privacy.
  2. Information from different systems have different entry standards and formats
  3. Call center operators enter abbreviated or erroneous information by accident or to save time
  4. Third party and external information contains inconsistencies, inaccuracies and errors.
         
        - Potential business effects resulting from low quality information include :
  1. Inability to accurately track customers
  2. Difficulty identifying valuable customers
  3. Inability to identify selling opportunities
  4. Marketing to nonexistent customers
  5. Difficulty tracking revenue due to inaccurate invoices
  6. Inability to build strong customer relationship. 
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