MGT300 CHAPTER 3 : STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES

STRATEGIC INITIATIVE : -Organization can undertakes high profile strategic initiative including : Supply Chain Management (SCM) Customer Relationship Management (CRM) Business Process Reengineering (BPR) Enterprise Resource Planning (ERP) SUPPLY CHAIN MANAGEMENT (SCM) Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. - Four basic component of supply chain management : Supply chain strategy : The strategy for managing all the resources requires to meet customer demand for all products and services. Supply chain partners : The partners chosen to deliver finished products, raw material, and services including pricing, delivery and payment processes along with partners relationship monitoring metrics. Supply chain operation : The schedule for production activities including testing, packaging and preparation. Su...