MGT 300 CHAPTER 13 : E-BUSINESS


     

LEARNING OUTCOMES :

  1. Compare e-commerce and e-business
  2. Compare the four types of e-business models
  3. Describe the benefits and challenges associated with e-business
  4. Explain the differences among e-shops, e-malls, and online auctions 

  • E-COMMERCE AND E-BUSINESS
     *E-commerce is the buying and selling of goods and services over the internet which is online               transaction.

     *E-business is the conducting of business on the internet including not only buying and selling             but also serving customers and collaborating with business partners.

  • E-BUSINESS
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  • E-BUSINESS MODELS
     *E-business model is an approach to conducting electronic business on the internet

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  • Business-to-Business (B2B)
      -Electronic marketplace (e-marketpalce) : interactive business communities providing a central                 market where  multiple buyers and sellers can engage in e-business activities.
      -Electronic marketplaces is present for conducting commercial exchange, consolidating supply             chains and creating new sales channels.


  • Business-to-Consumer (B2C)
     -Common B2C e-business models include :
     
     *e-shop is a version of a retail store where customers can shop at any hour of the day without               leaving their home or office.



     *e-mall is consists of a number of e-shops it is serves as a gateway through which a visitor can             access other e-shops.



    -Business types :

    *Brick and mortar business : operates in a physical store without an internet presence

    *Pure play business : a business that operates on the internet only without a physical store

   *Click and mortar business : a business that operates in a physical store and on the internet



  • Consumer-to-Business
     -The demand for C2B e-business will increase over the next few years due to customer's desire            for greater convenience and lower prices .
    - Priceline.com is an example of a C2B e-business models




  • Consumer-to-Consumer (C2C)
     *Electronic auction (e-auction) : sellers and buyers solicit consecutive bids from each other and            prices are determined dynamically

    *Forward auction : sellers use as a selling channel to many buyers and the highest bid wins

    *Reverse auction : buyers use to purchase a product or services selecting the seller with the lowest        bid.

     -C2C communities incude :
  1. Communities of interest : people interact with other on specific topics such as golfing and stamp collecting
  2. Communities of relations : people come together to share certain life experience such as cancer patient,and senior citizen
  3. Communities of fantasy : people participate in imaginary environment such as fantasy football teams.

  • E-BAY

  • E-BUSINESS BENEFITS 
  1. Highly accessible : businesses can operate 24 hours a day, 7 days a week and 365 days a year
  2. Increased customer loyalty : additional channels to contact, respond to and access customers helps contribute to customers loyalty
  3. Improved information content : customers had to order catalogs or travel to a physical facility before they could compare price and product attributes
  4. Increased convenience : e-business automates and improves many of the activities that make up a buying experiences.
  5. Increased global reach : business both small and large can reach new markets
  6. Decreased cost : the cost of conducting business on the internet is substantially smaller than traditional forms of business communications

  • E-BUSINESS CHALLENGES 
  1. Identifying limited market segments : the main challenge of e-business us the lack of growth in some sectors due to product or service limitation
  2. Managing consumer trust : must develop a trustworthy relationship to make that initial sale and generate customers loyalty
  3. Ensuring consumer protection : implement internet security, protect from misuse of customer information
  4. Adhere to taxation rules : companies that operates online must obey a patchwork of rules about which customers are subject to sale tax on their purchase and which are not

  • MASHUPS
      - is a web site or web application that uses content from more than one source to create a completely new service.






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